Paw London is a luxury pet lifestyle brand founded in 2021 by Tuce Atmaca and her beloved Morkie, Leone. Inspired by the unbreakable bond between owner and dog, we create sophisticated collars, harnesses, and leads crafted with care in the UK.

Our collections combine comfort with elegance, designed to fit all breeds and sizes while elevating everyday essentials into timeless accessories. Every piece is made locally with premium materials, blending practicality with refined style.

At Paw London, we believe your dog deserves more than just a collar — they deserve to wear a statement. Our mission is to offer contemporary, handcrafted products that meet the highest standards of quality and design.

Because if you live with style, your dog should too.

 

 

As a dog mom, I always seek unique, ethically produced products.

I noticed that most dog accessories on the market are mass-produced by large retailers, lacking the attention to detail and individuality that our pets deserve.

With a background in fashion retail and countless visits to fashion capitals like New York, Los Angeles, Miami, and London — where I share life with my beloved Leone — I was inspired to create a fashion-driven brand for dogs and cats.

If I deserve to dress in luxury and uniqueness, my dog deserves to share the same vibe. That’s the spirit behind Paw London’s diverse range of luxury collars for every occasion.